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The Lowdown Hub

Yoga, organic food, and misinformation: Wellness influencers are taking the anti-vaccine movement.

For years, anti-vaccine rhetoric has proliferated online, largely unchecked. With covid-19, the consequences are starker than ever.

Glance at Jessica Alix Hesser’s Instagram page and you may feel a little like you’ve just opened up a pamphlet for a meditation retreat. Amid photos of lagoons and a waterfall, Hesser (eyes closed, one hand touching the side of her face) is awash in rainbow-hued lens glare or soaking in a bath with flowers floating on top. Her website contains blog posts recommending natural cardamom floss and Gregorian chants.